Steve Waugh sets sights on new frontier in Chennai

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Steve Waugh — one of the most successful cricket captains ever — who made his Test debut and also played his last match against India, has begun another innings in the country. This time around, it is purely commercial: an online real estate venture.

The Australian cricketer, noted for his never-say-die-spirit, launched waughglobal.com – targeted at Non Resident Indians, who are looking at buying property here. “Waugh Global has been designed specially to meet the needs of Non Resident Indian investors. We are committed to maintaining the highest ethical standards and ensuring our clients receive peace of mind as well as investment return,” says the home page of his portal.

Steve Waugh, the chairman and founder of the portal, is not new to business in India, market analysts say, recalling his stint as a brand ambassador for a few Indian companies, including life insurance company AMP Sanmar.

There is a Chennai connection to his portal too. Among the other properties he has tied up with for promotion in various realty hotspots across India is Godrej Azure in Padur village on Old Mamallapuram Road near Tirupporur.

His portal describes the property as a “envisaged to offer unhindered, alluring city and ocean views.” “He has a very credible image and he is leveraging it with an international audience, especially Indians living in Australia,” says Sanjay Chugh, national head, mandated sales and business head, Jones Lang LaSalle, Chennai. Chennai has always been a very important market for NRIs and with the current dollar fluctuation, it is the best time for them to invest or buy property in the city, he adds.

For cricket lovers though, the mention of Chennai and Steve Waugh always brings memories of India’s thrilling victory over his Australian team in Chepauk in March 2001, the series in which he described India as the final frontier.

Seven in ten Americans say crime is rising in US: Gallup

WASHINGTON: Seven in 10 Americans say there is more crime in the US now than there was 12 ...

Learn more